Behind the Scene : How Anker Became Big in Japan

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  • JA
  • In Japan, Chinese brands have been at its plan B option among Japanese consumers. However there is one brand that comes up as the first choice. Anker, a Chinese battery brand, has been very successful in Japan. How Chinese brand got its recognition and trust in Japan and made it big. Inviting Ayumu Endo, COO of Anker Japan, we will ask how he increased the revenue and built a marketing strategy.