Building a purpose driven luxury brand in Japan.

  • EN
  • JA
  • ROCOCO Tokyo WHITE is recognized as Japan’s First Luxury Beer, endorsed by over 100 Michelin starred restaurants in Japan only after 1 year of its launch. You can hear the story of how and why it came to life in the words of its co-founder and CEO, Yohay Wakabayashi. During the years they spent turning this small idea into a growing business, ROCOCO Tokyo WHITE’s co-founders learned a great deal about Japan’s world renowned fine dining industry, building a luxury brand, and also about how to overcome the challenges of launching a new business in Japan. He will share key insights and interesting anecdotes accumulated by the team as they did their best to overcome long odds. Furthermore, he will share why he is building ROCOCO Tokyo WHITE as a purpose driven brand.