Deep Dive: How unique our Japan market and consumers are as one of the biggest markets in Asia.

  • EN
  • JA
  • The Asian market has a wide variety of cultures and backgrounds, and each country has its own very unique characteristics. Japan is also considered as one of the countries which have its uniqueness, but how many people have appropriate understandings on those features and background? Even the Japanese themselves may not fully grasp all of them. While more and more global retailers and services are planning to enter the Asian market, what are the key things in Japan’s market that you cannot ignore and the quality that Japanese consumers demand for? Tomoko Okada, who has deep experience in business development, will tell us about where we are at and the future she is gazing from her experience.